1897 E. THELEM (ERNEST BARTHELEMY LEM, 1869-1930) CYCLES PEUGEOT POSTER

$1,750.00 USD

Item Location

4403 Austin Boulevard, Island Park, NY 11558

SKU: 16515819

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Sold on Oct 13, 2007 for:
$1,613,250.00
includes Buyer's Premium (BP)
Bid Source: Live: Phone bidder

Description

E. THELEM (ERNEST BARTHELEMY LEM, 1869-1930)

CYCLES PEUGEOT. Circa 1897.

21x28.5 inches, G. Elleume, Paris.

Condition B-: repaired tears, small replaced losses, creases and abrasions in margins and image and along vertical and horizontal folds.

The Peugeot family began their rise to industrial power with the discovery of iron in the Doubs Valley, in the east of France. Initially producing tools, in 1885, they began manufacturing bicycles, then moved on to motorcycles, and eventually to automobiles. This poster clearly positions Peugeot as the brand of aristocrats and the well-to-do. Here, on the immaculate grounds of a stately home, women are engaged in a game of lawn tennis. A dashing gentleman on his motorcycle entices one of the women to leave the game and flirt. Associating wealth, style, status and sex appeal with motorcycles is a powerful advertising concept that thrives through the present day. Le Tennis A l'Affiche p. 37, Tennis p. 39, Gold 75.

PROVENANCE:
Ca. 2005 - Merrick, Long Island, New York thence by descent.

Condition Report:

Good

Very Good

Excellent

Mint

Graded

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